Rücken mattresses
Rebranding and a new online store design for the Rücken mattress manufacturer.
BACKGROUND
A manufacturer and retailer of children's mattresses and bedroom accessories. Rücken already had an online store, but required a major overhaul due to product range expansion and the need for a corporate identity rebranding.
UI / UX design
Figma, Photoshop
PrestaShop
Rücken
2023
Rebranding
The new logo was designed according to specific brand guidelines. It is based on custom lettering with minor modifications to the typeface, adding a subtle hidden meaning. The new identity conveys friendliness, openness, and a premium brand image—caring and involved, while remaining accessible to the customer.
ONLINE SHOP
A new online sales channel designed for the PrestaShop platform. It includes a complete redesign of all views and navigation. The project features a clean user interface, improved product presentation, and enhanced filtering for faster discovery. The product card was reorganized to ensure customers can easily find key information.
Category & product page
The category page features product listings, advanced filters, and subcategory chips. Users can switch the product list view from thumbnails to a detailed list with short descriptions. Improved filtering significantly simplifies the search process.
Other pages
Redesigned navigation, shopping cart, one-page checkout process, and clear shipping and payment method selection.
